Department of Tourism has just lifted the veil off of its highly anticipated ad campaign for 2019, featuring crowdsourced contents from across the country promoting the Philippines’ finest destinations including beaches, waterfalls, and mountains.
Focus in this year’s campaign is sustainability, which is increasingly becoming a national movement well thanks to the various efforts of both private and government sector.
This year’s campaign still uses the same massively popular hashtag #itsmorefuninthephilippines, represented by a new font and a refreshed tri-colored logo which seems to represent Luzon, Visayas, and Mindanao.
BBDO Guerrero once again pulled off this year’s ad concept, the same creative agency that conceptualized #itsmorefuninthephilippines slogan back in 2012.
Watch the unveiling below:
DOT Sec Puyat: New ad campaign used 100-percent crowdsourced content, promoting the different destinations in the country. Campaign aims to repurpose “fun” into sustainability. | @dexcabalzaINQ pic.twitter.com/AVz5zjdEzH— Inquirer (@inquirerdotnet) February 18, 2019